Stripping out all the noise and distractions of modern living is high on the agenda for Swiss electronic provocateurs Punkt who have enlisting the help of Industrial designer Jasper Morrison to craft a clean, modern aesthetic.
“I think the ‘always on’ life is probably even worse than having a poor diet,” says Petter Neby, founder of Swiss consumer electronics company Punkt. “Every day we are consuming more trash, and becoming more detached from real life and the ability to deal with situations head-on. Just look around, it’s a disaster – and the sociological issue of our times.”
The question is, is there a market for this piece of resistance amongst the digital natives.