SEED | 3D BRAND DESIGN + INNOVATION + BRAND FUTURES
Conran wanted to create a bodycare range to reflect the Conran brand.
Create from scratch the fragrance identity and physical packaging for the Conran
brand which is simple, beautiful and effortlessly fits into my life.
Capture the essence of Conran in a range of simple, desirable bath products that people Just want to have in their bathroom.
Structural packaging design and specification of primary and secondary packaging.
Translating “The” marketing campaign into a physical experience.
We created a toolkit of brand assets and then worked them into materials, finishes and physical experiences which reflect the brand.
We filter future-forecasting, analysis, insight, and strategic design into actionable ideas for global brands.
Stella Artois suffers from an negative perception in the UK.
Present Stella Artois as a sophisticated continental brand with rich heritage.
By taking inspiration from the brand’s Belgian heritage of Art Nouveau design we created an iconic beer font which can fit into style bars and traditional pubs. The tall tubular construction is a reaction against all the ‘slabs of plastic’ you find In bars which interfere with the business of selling beer.
Hugo Boss wanted to enter the skincare market and challenge Clinique’s
dominance in the premium strata.
Design and Develop a male skincare range which communicates confidence, masculinity and efficacy.
A bold masculine range inspired by the exquisite material combinations and
precision engineering found in German automobiles.
Absolut wanted to create a range of
stylish barware which captured the essence if the brand which is:
Named ‘Urban Sculpt’, the ice bucket and glorifier was inspired by the geometric shape of the iconic bottle and the wider lens of contemporary Scandinavian inspired design, creating an aesthetic language characterized by fluid, active and bold forms, sculpted by the contemporary urban world in which they live in. The primary colourway was adapted from Absolut’s trademark blue, its vibrancy and standout amplified for the visually busy on-trade environment through an electric mirror chrome finish which is used in the Absolut bottles.
Working with R-design the Speedo re-design was about re-thinking the problem of packaging Speedo’s goggles.
The problems were:
-The old packaging made from clear welded PVC was difficult for consumers to navigate.
-The goggles always looked untidy in the packaging after consumers tried them on.
-The packaging was expensive.
-PVC is non recyclable.
We opted for a simple tray and sleeve solution with integrated eurohook and tray for the goggles case.
35% sales increase, (vs. old design)
New design now sold in 14 different languages, and counts 300 products in its range
New packaging saved 120 tons of PVC and 320 tons of plastic (vs. old design)
A series of packaging innovations for the Corona brand.